The Beauty Customer Life Cycle Gets a High-Tech Makeover
Beauty and Personal Care Industry gets a High-Tech Makeover: “One development is the introduction of “phygital” — that is, solutions with aspects of both the physical and digital realms. At Estee Lauder counters, for instance, store consultants can use the brand’s iMatch Skincare Finder to surface hidden skin damage and determine ways to address it. Pre-pandemic, at digital-first Glossier’s retail locations, shoppers entered a clublike atmosphere where they were encouraged to sample the products as they mingled at communal tables, consulted with “editors” and paused for selfies.”
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