Digital Maturity Portfolio: "Boosting the effectiveness of existing business models through digital approaches and tools. To help visitors at Disney resorts and theme parks, the Walt Disney Company, for example, developed a suite of digital tools. These include the FastPass+ service, which allows visitors to reserve access to theme-park attractions, and the MagicBand, a tech-enabled wristband that facilitates reservations and customer routing at Disney World. Roughly 50 percent of Disney World’s visitors elect to wear it. The more efficient routing helped the resort’s Magic Kingdom to host about 3,000 more guests each day of the 2013–14 holiday season."