"While strategy development will always require creative and thoughtful executives to set aspirations and make bold choices, analytics tools can give you an edge. Advanced analytics can be used to accomplish the following:
- Reduce bias in decisions by calibrating the likelihood of your strategy succeeding before you allocate resources.
- Unearth new growth opportunities by complementing traditional brainstorming methods to reveal hidden pockets of growth.
- Identify early-stage trends by painting a real-time picture of how your business context is unfolding so that you can trigger big moves before your competitors do.
- Anticipate complex market dynamics by generating proprietary insights about the combined impact of myriad forces.