The future of car buying: Omnichannel, personalized, and fun

"By 2030, almost all new cars will have some level of connectivity, enriching the experience for car drivers and riders while opening up new avenues for businesses to create value. As these articles explain, connectivity is one of four forces—along with autonomous driving, electrification, and shared mobility— 

transforming both cars and car buyers. Car dealerships, too, must evolve."

www.mckinsey.com

In a world of shared mobility and autonomous vehicles, who’s going to buy a car for personal use--and what will that experience be like? The Next Normal imagines the car buyers and car dealerships of the future.