Consumer Engagement Marketing Manager - Global CGS

Contact@JapanHire.Tokyo

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The Manager Consumer Engagement Marketing’s core purpose is to develop through content an ongoing and deepening relationship between consumers and brands along the entire customer journey from Try to Advocate.


Engagement Manager - Key Responsibilities:

  • Owns the Omni channel acquisition & retention communication content strategy.

  • Attribute to setting & achieving consumer acquisition and retention targets. Define and set targets for the communication & content engagement KPIs in partnership with the Consumer Experience & Digital teams to achieve acquisition and retention objectives.

  • Partner cross-functionally with Consumer Experience, Digital, Commercial and cross- MK teams with Brand and Portfolio team to acquire and retain consumers, converting them along the customer journey through CRM Content management

  • Work flow management for requesting, creating, editing, publishing, and retiring content on Consumer Engagement

Requirements


Education/Language

  • College/University degree, Post-grad (preferred). Hands-on experience most important

  • Japanese - written & verbal: Fluent

  • English - written & verbal: Fluent

Work Experience

  • 12-15 years’ experience in loyalty and CRM marketing activities in consumer goods industries or in agencies/consulting firms servicing consumer goods businesses

  • Experience working in a matrix-style organization a nice to have but not mandatory

  • Experience working global organization

Competencies Critical Skills

  • Very strong Learning mindset and capability

  • Very strong analytical thinking

  • Advanced leadership, Influencing / Interpersonal Skills

  • Advanced Strategic Thinking Skills

  • Advanced level of communication (verbal, written)

  • High level consumer led creative thinking

  • A balanced sensitivity and comfort level with data and content (creative)

Competencies – Critical Behaviors

  • Strong EQ and interpersonal skills in order to collaborate cross functionally, and across regions with multiple stakeholders

  • An agile approach to project implementation and a mindset comfortable and capable to adapt quickly to evolving market conditions and consumer behavior

Functional Competencies

  • Deep digital marketing skills/experience including content understanding, development & analysis across POE

  • A sound understanding of data analytics as applied to loyalty marketing

  • Know how to utilize quantitative and qualitative research/consumer insights

  • Demonstrated expertise in CRM/loyalty campaign/program planning and measurement

  • Strong data-driven analytical skills as well as an affinity for conceptual/ideation work

  • Experience in utilizing digital/non-digital content and how the two interact

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