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The Manager Consumer Engagement Marketing’s core purpose is to develop through content an ongoing and deepening relationship between consumers and brands along the entire customer journey from Try to Advocate.
Engagement Manager - Key Responsibilities:
Owns the Omni channel acquisition & retention communication content strategy.
Attribute to setting & achieving consumer acquisition and retention targets. Define and set targets for the communication & content engagement KPIs in partnership with the Consumer Experience & Digital teams to achieve acquisition and retention objectives.
Partner cross-functionally with Consumer Experience, Digital, Commercial and cross- MK teams with Brand and Portfolio team to acquire and retain consumers, converting them along the customer journey through CRM Content management
Work flow management for requesting, creating, editing, publishing, and retiring content on Consumer Engagement
Requirements
Education/Language
College/University degree, Post-grad (preferred). Hands-on experience most important
Japanese - written & verbal: Fluent
English - written & verbal: Fluent
Work Experience
12-15 years’ experience in loyalty and CRM marketing activities in consumer goods industries or in agencies/consulting firms servicing consumer goods businesses
Experience working in a matrix-style organization a nice to have but not mandatory
Experience working global organization
Competencies Critical Skills
Very strong Learning mindset and capability
Very strong analytical thinking
Advanced leadership, Influencing / Interpersonal Skills
Advanced Strategic Thinking Skills
Advanced level of communication (verbal, written)
High level consumer led creative thinking
A balanced sensitivity and comfort level with data and content (creative)
Competencies – Critical Behaviors
Strong EQ and interpersonal skills in order to collaborate cross functionally, and across regions with multiple stakeholders
An agile approach to project implementation and a mindset comfortable and capable to adapt quickly to evolving market conditions and consumer behavior
Functional Competencies
Deep digital marketing skills/experience including content understanding, development & analysis across POE
A sound understanding of data analytics as applied to loyalty marketing
Know how to utilize quantitative and qualitative research/consumer insights
Demonstrated expertise in CRM/loyalty campaign/program planning and measurement
Strong data-driven analytical skills as well as an affinity for conceptual/ideation work
Experience in utilizing digital/non-digital content and how the two interact